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This post begins a series that will come in spurts. But, trust me, they’re totally worth it. A friend of the Attic Birds, we’ll call him Dod, turned us on to Burma Shave signs.

Though well-known during the days of “The Great American Family Road Trip”, these signs have all but disappeared into the homes and shops of collectors. A brief history, to start things off: Burma Shave was a brushless shaving cream that first appeared on the market in 1925 and quickly gained popularity – and even a cult following – with their series of roadside signs. The signs were an original part of their marketing strategy, though they morphed from informative to downright hilarious over their lifespan. The whole series of signs is detailed in the book Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles (Frank Rowsome).

So, without further ado, our first installment of Burma Shave:

We found these partial Burma Shave signs at an estate sale recently. Not sure if they were worth anything in their rough condition, we got in touch with Dod. Though he passed on purchasing, and advised us to do the same, he did supply us with this sets’ poem:

He lit a match
To check his tank
That’s why
They call him
Skinless Frank

Burma Shave 1 (1) Burma Shave 1 (2) Burma Shave 1 (3) Burma Shave 1 (4)

~Lainey, c/o Dod