When selling things on Craigslist, there are important things to keep in mind — namely, keywords and keeping things lighthearted!
Roadrunner recently posted some extraneous things online, and he made sure to keep things fun and easy. Here are a few excerpts:
“Have you ever made epic pancakes? – but realized that you were still serving syrup out of the store container?! OH NOES! YOU NEED an amazing syrup vase like this one – whether you’ve got boysenberry or Vermont maple syrup, add style to your breakfast for pennies on the dollar!”
“Is it a ray gun? No, maybe it’s Buck Roger’s hair dryer – straight off the set of the Jetsons :) Cool as a Star Wars prop or for your mid-mod vanity… first come, first served.”
“I don’t want to sell this table. It’s awesome. It doesn’t even take up that much room if you have to store it & its SO INCREDIBLY USEFUL – that I’m blown away that my wife is making me list it on Craigslist.
If someone’s going to take it from me, you’re going to have to pay top dollar (or pry it from my cold dead fingers). This thing is in perfect condition… it’s perfect for setting your keys on (and having a lava lamp or something else that helps “pull a room together”… you know, like the Dude’s rug)… and it looks like a million bucks, so at $150, it’s a bargain.
Here’s the original listing that was written: This IKEA Fornbro table has a black laminate top with beech wood legs. Nice tripod design, useful for displaying items in a corner, a child’s bedroom, office, etc.”
According to Roadrunner, it’s just as much about the story about the furniture as it is about the furniture itself. Two of the great lessons about selling furniture that he learned in his past is that (a) selling furniture when giving wine away makes the process a lot better and (2) sometimes they had a great dining room table with chairs that we were selling for $00 — and people visiting the store sat at the table and chairs multiple times per night, but no one bought it. Roadrunner suggested they add a 1 to the beginning of the number, and it sold within 5 minutes. Moral? There wasn’t enough of a (perceived) story. There wasn’t enough achievement — and that’s why it hadn’t sold. Sometimes there’s a need to create the need.
If you want some real entertainment, read “the best of craigslist” or eBay’s “ghost in a jar” — sometimes people are really buying the story and not the actual item. Be honest in the description, but clever with your delivery. People are oft looking for things that make their lives more interesting. Help them on their journey.
PS. Note that Roadrunner made points of a & 2…seems like he’s been traveling too much!
**EDIT** See this post.